3 Ways to Improve Reputation of Your Business with Customers

After creating a high-quality product, hiring experienced and professional staff and launching your business, you might think that a great reputation will naturally follow. However, modern day businesses are struggling to build that rapport and trusting connection with the customer. There are number of ways that you can improve the perception of your business though, no matter what your size or budget. Here are the top three to get you started…

1) Invest in a good website

Gone are the days when companies could get away with a single homepage with static content. When a consumer comes across your advertising or hears your name, they will instantly search for you online before making any action to get in touch with you. Your website today is a symbol of you as a company, so if it’s out of date, they’ll think the same about you, your ideas and your products. Seen as well-functioning and bespoke websites can be created even on the smallest budget these days, there really is no excuse for you losing out to the competition.

2) Create strong social media presence

If a website comes first, then an active social media presence is the second most crucial part of running a modern business. By creating social media accounts, you’re reaching out directly to the consumer and to the industry, so the wealth of knowledge you can receive about them (as well as what they think of you) is limitless. It can also become a strong feature in your customer service team, as statistics suggest that 33% of customers prefer to contact companies via social media channels rather than by telephone. If you aren’t regularly active where your customer is, this could have massive implications for your reputation.

3 Things to Consider Before Expanding Your Business Abroad

Often when looking to expand your business going international is the best way to do it. Globalization has enabled businesses of all style and size to go after customers they were not able to before. Reaching to new markets and a different selection of customers overseas can be hugely beneficial for your business and literally open up a whole new world of clients. However, it is worth remembering that international expansion does not come without its own risks. There are a few essential things to consider before expanding abroad. Here’s the top three:

1. Language barriers

Language barriers can sometimes be a difficult obstacle when expanding abroad. It’s a good idea to start by expanding to countries in Europe which are usually quite used to doing business with each other and work on the very similar time zones. If you are looking to seriously do business with a certain country it’s advisable to think of hiring a person who speaks that language in order to make communication smoother and iron out any potential difficulties, especially in the beginning stages.

2. Business culture

Expanding overseas can be challenging when you know very little about another country’s business culture beforehand. It’s really important to do your research so you understand the way other countries work before launching in. For example, it’s vital to plan well ahead and to an extensive degree of detail in Germany. German business partners will not be happy if you turn up to a business meeting late or unprepared whereas Italian business meetings are fast paced but much more relaxed. French businesses tend to be relaxed too and time scales are not as important so expect to be kept waiting and meetings to be moved regularly.

Real Estate Investment: Does It Make Good Business Sense?

There was once a time where everyone was telling you the best thing to invest in is bricks and mortar. Of course, last decade’s economic downturn turned the property market upside down. These days, most nations are still in economic recovery mode.

So, if you wanted to make your money work for you, should you avoid real estate investment? In a word, no. Let me give you some reasons why it makes sense to put your money in property:

Property prices are low

It makes sense to buy properties when their value is low. Unlike other types of investment, real estate is less volatile. Sure, there will be times where there are dips and curves. But, if you invest in property you will do so for the long haul.

When people buy investment properties, they don’t just sit on them, of course. They rent them out, allowing owners to have an income until they are worth more in the future. All savvy property investors know this fact, and that’s why now is as good a time as any to invest.